Now available in 34 markets, this service builds on Nielsen’s current measurement coverage of YouTube ads on desktop and mobile web browsers to provide marketers independent and comprehensive cross-device measurement of advertising audiences on YouTube across computer and mobile devices. Measurement of Digital Ad Ratings for YouTube's mobile app was first made available in the U.S. in 2017.
Nielsen, a global measurement and data analytics company announced that Desmond Wang is appointed to expand his leadership role as Managing Director, Nielsen Hong Kong & Macau in addition to Taiwan, with responsibility for all of Nielsen’s business activities in Hong Kong, Macau and Taiwan.
The pledge emphasizes Nielsen’s commitment to increase women in senior leadership roles globally. Kenny signed the pledge in concurrence with International Women’s Day, which was also celebrated by thousands of Nielsen associates around the world.
Around the world, consumers are displaying a strengthening sense of optimism about their financial wellbeing, particularly in developing markets throughout Asia Pacific, Africa, Middle East and Latin America, according to a new global study.
The latest Asia Pacific FMCG growth figures released today by Nielsen indicate consumer spending is increasing across the region, with total FMCG value growth up 6.5% year-on-year in the third quarter, compared to 4.9% in the previous quarter. Average FMCG prices increased by 2.1% in the same period, compared to 2% in the previous quarter, and volume growth in the region reached 4.4% compared to 2.9% in the previous quarter.
Online purchasing of packaged and fresh groceries has surged by 15% in the past two years, with an increase in consumers’ confidence within the online buying ecosystem leading to purchasing in a broader range of categories.
Hong Kong continues to present strong growth opportunities for consumer-centric businesses despite a moderate drop in the consumer confidence index from 107 in the first quarter to 105 in the second quarter this year as a result of economic uncertainties, according to the Conference Board® Global Consumer Confidence Survey conducted in collaboration with Nielsen.
GroupM clients to benefit from demographics, unique audience GRPs by site and placement measures
Global performance management company, Nielsen, announced today that GroupM, the media investment group of WPP, has selected Nielsen as a primary digital audience measurement provider in the Asia Pacific region.
Nielsen has earned the #19 ranking on the 2018 DiversityInc Top 50 list for corporate diversity and inclusion, moving up 13 places. This is Nielsen’s fifth consecutive year moving up on the annual ranking of companies that excel in hiring, retaining and promoting women, minorities, people with disabilities, LGBT+ and veterans.
Nielsen, the leading global performance management company, announced that Michael Lee is appointed as Managing Director, Nielsen Hong Kong and Macau, with responsibility for all of Nielsen’s business activities in Hong Kong and Macau. Michael reports to Patrick Dodd, Group President, Growth Markets, Nielsen.
Nielsen today launched its Nielsen Marketing Cloud in APAC empowering its regional and global clients to improve their advertising and content marketing effectiveness with an unrivaled combination of global audience data, technology and sales measurement solutions.
Streamlining the media planning process, Nielsen’s new media budget forecasting solution is an intuitive, web-based simulation tool that will enable brand marketers to easily evaluate thousands of combinations of marketing allocations and budget options, to make more informed, media planning decisions.
Nielsen has today completed its acquisition of Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen announced it has entered into a definitive agreement to acquire Visual IQ, a leading independent provider of multi-touch attribution modeling of advertising on digital platforms that helps improve ROI for brand marketers.
Nielsen Holdings plc announced today the addition of Guerrino De Luca as a member of the company’s board of directors, effective Oct. 19, 2017. De Luca is a seasoned consumer technology executive with more than 30 years of global experience, and significant expertise in strategy, marketing and management.
Target Group Performance Analysis is a new innovation evaluation framework that will allow FMCG manufacturers to more accurately predict an innovation’s overall viability and the growth potential within specific, target, consumer segmentations.
Nielsen released the first official details of the Connected System, designed with and for a broad range of decision-makers across FMCG and retail companies to foster collaboration, align organizations and achieve sustained, profitable growth.
Through Digital Ad Ratings, Nielsen will now provide independent audience verification metrics for campaigns on Twitter’s mobile app globally, enabling clients to measure how effectively ads on the social platform reached their intended audience.
Nielsen has been named to Google’s Marketing Mix Model Partner program. As a preferred partner, this program enables Nielsen to collect Google advertising impression and spend data directly from Google in a standardized, granular and accurate way.
Nielsen (NYSE:NLSN) today announced the launch of Digital Ad Ratings in Hong Kong in collaboration with Facebook, further expanding the solution’s global footprint and setting the industry standard for digital campaign measurement
The year 2017 is expected to be another year filled with local and global uncertainties. Despite a cautious outlook, almost half of the advertisers in Hong Kong (48%) believe that the economy has stabilized and will remain the same as the previous year, while 6% of advertisers expect economic conditions to improve.
Nielsen has entered into an agreement with Tribune Media Company to purchase Gracenote, a premier provider of media and entertainment metadata. With this transaction, Nielsen will acquire the data and technology that underpins the programming guides and personalized user experience for major video, music, audio and sports content.
According to the new Nielsen Mobile Shopping, Banking and Payment Report, 53% of global consumers say they feel anxious when their mobile devices are not close at hand. Mobile has also revolutionized the world of retail and banking.
Interest in football in China has increased by more than 4% in the last three years, growth which is being driven by strategies developed at national government level and investment in sports properties around the world, a report from Nielsen Sports released today shows.
The Nielsen Sports Paralympics and Para-Sports Report shows how changing attitudes will have major implications for this month’s Rio 2016 Paralympic Games, not just in terms of challenging stereotypes, increasing inclusion and breaking down social barriers, but also the commercialization of the Games themselves.
Around the world, consumers are increasingly opting for specialized diets that address their desire to eat organic, low-fat, low-carb, or eliminate ingredients based on food sensitivities, allergies or personal convictions.
Global consumer confidence held steady in the second quarter of 2016 at 98, an index score that was flat from the first quarter. North America was the only region to sustain growth momentum in the second quarter with a three-point confidence increase to 111.
Part of the fun of shopping is the thrill of the chase and 59% of global respondents say they enjoy taking the time to find bargains. This is a particularly strong motivator in North America (68%) and Latin America (64%).
Although consumers are engaging with media across a spectrum of devices nowadays, live TV viewing still dominates among Hong Kong viewers, according to Nielsen which provides Hong Kong Television Audience Measurement (HKTAM) services to the advertising and media industries in Hong Kong.
Nielsen’s recent findings also showed that two-out-of-three consumers from China, Hong Kong, Taiwan and Singapore discovered Korean beauty brands in the last 2 years. Since then, the popularity of Korean products has grown. In fact, more than 40% of the respondents who bought Korean beauty brands were planning to spend more on key brands in the next six months.
Thirty-six percent of advertisers indicated an increase in advertising spend in 2015, a 6-percentage-point decrease compared to last year, according to the latest survey on advertising spending projections by the Hong Kong Advertisers Association (HK2A) and Nielsen.
Fifty-five percent of global online consumers across 60 countries say they are willing to pay more for products and services provided by companies that are committed to positive social and environmental impact.
Forty-two percent of advertisers indicated an increase in advertising spend in 2014, with internet advertising accounting for much of this growth, according to the latest survey on advertising spending projections by the Hong Kong Advertisers Association (HK2A) and Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Hong Kong’s consumer confidence index dropped one point in Q4 to 105 – an increase of twenty points from Q4 2012, according to survey findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Three out of every five people in Hong Kong say their preferred payment method for daily spending is plastic rather than paper, according to a recent study by Nielsen, a leading global provider of information and insights into what consumers watch and buy.
The number of Mainland China tourists visiting Hong Kong totaled nearly 33.5 million as of October 2013, representing more than 75 percent of the total number of visitors to HK last year, according to latest figures from the Hong Kong Tourism Board. However, a recent report by Nielsen, a leading global provider of information and insights into what consumers watch and buy, finds that mainland visitors are coming to Hong Kong less frequently, staying for shorter periods, and spending less, compared to last year.
Consumer confidence index in Hong Kong remained at 106 in Q3 2013, just one point lower than Q2 2013, and an increase of seventeen points from Q3 2012, according to consumer confidence findings from Nielsen, a leading global provider of information and insights into what consumers watch and buy.
Eighty-three percent of consumers in Hong Kong say they trust word-of-mouth recommendations from friends and family, a form of earned media, above all other sources of advertising, according to a new study from Nielsen, a leading global provider of information and insights into what consumers watch and buy. Accordingly, trust in traditional advertising still strong, while online and mobile ads increase in credibility.